Learn in this short masterclass of a newsletter, how to create your own logo, and while at it, make it look great!
How to Make a Great Logo For Your Brand!
When spending time on the Internet, you begin to see many brand logos - whether that's a shopping center, tech company, agency, or social media platform, every single company has a logo. Some can be good, and some can be bad, but how do you tell, and more importantly, how can you use that to create your business's logo?
To kick this off, we're going to start with a little game, what's wrong with this logo:
Now, I'm hoping you could find at least a few things wrong with it. For starters, (This is going to be a bit subjective, but try your best to discern it.) The colors don't match; as the blues aren't the same shade. This is important as you need colors to be uniform unless they're meant to be different, in which you need a bigger difference than just a small shade. Along with the color, it's way too dark without any contrast. You can do a darker color scheme, but then you need to balance it with lighter colors.
Another issue would be the font and styling. The font is different for both words and so is the capitalization of the letters. As a rule of thumb, you generally want to keep the fonts and capitalization of the letters and words uniform.
But, at least for me, the biggest issue is the amount of weight on each side of the image. Picture it like this: An image is like 4 measuring scales that need to be even with each other. The amount of color and substance in each quadrant of an image must be relatively the same. This part isn't that subjective either. Humans perceive things more favorably if they're symmetrical or balanced. According to many scientists, that plays into attraction as well, but we're not a love-based website, so we're just going to assume that they're right on that.
Now with taking all that in, here is a version where I corrected the mistakes:
Power Tips:
Now that you've seen an example of a fixed logo, here are some extra tips when starting to make your logo:
Start Simple - Designing a logo can be tough, but start with a basic shape, then slowly mold it into something that matches you and your brand.
Don't spend $300 right off the bat - Use an easy-to-learn and free website to first start designing it, because the chances are, you're going to change it a lot. I recommend pixlr.com; as it's an easy and free website to get you started. (To this day I still use it for much of our graphics.)
Look at other logos for inspiration - use your resources! Check out some of the more popular logos of brands in your niche and see what you want to incorporate into your logo.
Get stuck? There are many logo-generating tools to inspire you with, but a word of warning, don't only use AI-generated logos, but still make it yourself. You will feel much more attached to your logo than a robot making it for yourself, plus it shows more authenticity with your brand.
Closing Thoughts
When picking out what you're going to do with your logo, it can be complicated, and heck, even a little scary at some points. What's important to remember, is that your brand is a reflection of you, so just be yourself. Design it how you want it to look. It's your business, your life, your logo, so just have some fun with it! And remember, if you ever get stuck, just follow this: find a good program, find an idea, and put it together, then BOOM! You got yourself a logo!
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The founder of Mastery Peak - An all-in-one platform for people to grow their business through new techniques, tricks, and technology.
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Learn in this short masterclass of a newsletter, how to create your own logo, and while at it, make it look great!
What is the secret behind building up a powerful brand, backed with the full loyalty of your consumers?
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